Presentation
Andrea and I have decided to base our presentation on how women are presented in films. We have decided to focus on Black Swan as this allows us to talk about various different factors of how women are presented in many films. We are currently putting together a PowerPoint of our research and ideas.
I have done some of my own independent research to help me gain more understanding about this particular topic. I found some interesting information about the way women are presented on TV.
Adverts
Research shows that women usually appear in hygiene product adverts. 75% of all adverts using females were for products used in the bathroom or kitchen, 56% of women in adverts were shown as domestic housewives and only eighteen different occupations were shown for women, in comparison to forty three for men. A number of studies have come to the conclusion that a large number of advertisements portray women as housewives or sex objects. Adverts seem to be presenting the role of women as being very much a family and home orientated one.
Power
Often when women are shown in a position of power, it is portrayed as being unnatural, this is mainly because men are seen to be the more dominant charcters in society. For example having a male working for a female is made an issue of because it goes against the steriotypical image that has been created by many. This is one of the reasons why so many women are shown in domestic situations.
Male Gaze
Women in adverts and films are also represented as sexual objects used for the sole purpose of giving men pleasure. Women are expected to be sexy so they are made to look 'perfect' all the time which sets a high standard of how women should look.
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