Wednesday 16 November 2011

Richmix Education

Today we went on a media trip to Richmix in Bethnal Green in order to gain more knowledge about music videos and to meet music producers and directors themselves, this gave us a chance to ask any relevant questions. It was an eventful and very useful day as i managed to take quite a lot of notes and advice in order to help with making our own music video.

Our day consisted of many speech's starting with a morning session with Pete Fraser who is the chief examiner of OCR media studies, he talked about the history of the music video codes and conventions and gave us some top tips for making our own pop promo.

Pete also spoke about equpitment that was used to show voyeurism, he spoke about scopitones which is a type of jukebox usually seen in music videos especially a while back when artists first started to create music videos.

The chief examiner Pete showed us a range of examples showing the use of voyeurism and the male gaze.
We found that these codes and conventions are used in a wide range of music videos.

Here are some of the examples we were shown:



At 0:20 we are shown the use of voyeurism where we see a frame within a frame (on the scopitone) of the artist looking back at himself. Then at 1:14 we are shown an example of the male gaze and how it has been used. We are shown this with the use of a downwards panning shot of the lady and her bare legs.



This particular video of 50 Cent's - Candy Shop is another example we were shown which uses a lot of male gaze throughout. This is presented with the use of revealing clothing, sexual innuendos such as the whip and the bath (two females pouring chocolate over themselves).

Voyeurism is also used very much in the music video for example, at 2.55 when the photo frame on the wall shows the female artist singing, again this is a frame within a frame.



At 0.36 voyeurism is used where we are shown the artist Jay-Z through the station screen. We also really like this music video as it is very snappy, various different camera angles have been used which are very effective for example, panning shots, point of view shots, zooming in and out, close up shots etc.

In the afternoon we were shown clips by Liz Kessler who works in the industry and produces music videos, followed by Corin Hardy who works as a music video director. They both showed us clips and gave us advice and useful information. 

I particularly enjoyed watching some of Corin Hardy's clips and was amazed at what he was able to produce with the limited budget he had at times.

Here is a few of Corin Hardy's work that he had time to show us:







Here are some photos of us on the trip:





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