In our last lesson which was on Friday 9th September we were given the task of creating a treatment pitch in our groups for our music video. As we're knew to A2 media we were puzzled at what that meant but after out teacher explained it and showed us some examples we realised that it's not that hard at all. We basically done the same thing for our AS media film opening.

TASK: To research, write and present a treatment pitch for your music video


What is a treatment?

* A treatment is a short outline of a media production designed to give a client or production team an overview of what the production might include based on a brief.

* Treatments are written descriptions, but can also include sketches, mock-ups, images and other draft items designed to demonstrate the intention of a production.

* A treatment is often used to “sell” an idea to a client. There is no hard and fast way to produce a treatment, although it is an integral aspect of the preproduction process.

What our treatment needs to INCLUDE:

•      Background on song

•      What is the basic narrative or concept of your video? Are you creating a performance, narrative or concept and why? Link this to your lyrics

•      What ‘feel’ do you want to provide for your audience?

•      How will you achieve this?

•      What are the codes and conventions of your genre?

•      In what ways are you conforming to or subverting them?

•      What themes do you have running through your video?

•      How will you use costume and make up to convey your messages?

•      Where is your location and why?

•      Have you obtained the band’s permission?

•      Could use this opportunity to gain audience feedback…